What is fruit roll ups head?

Fruit Roll-Ups is a brand of fruit-flavored snack that is rolled up, similar to a fruit leather. It was introduced by General Mills in 1983 and is now owned by the Betty Crocker division of General Mills. Fruit Roll-Ups are made primarily from sugar and partially hydrogenated cottonseed oil, with small amounts of fruit puree, natural and artificial flavors, and food colorings. The snacks are commonly sold in grocery stores and are available in a variety of flavors. Fruit Roll-Ups have been popular with children since their introduction and are often used as a lunchtime or after-school snack.